Leadership Lessons From The Volkswagen Saga Steven Howard Books
Download As PDF : Leadership Lessons From The Volkswagen Saga Steven Howard Books
Dieselgate The Benchmark in Corporate Cheating Scandals
2017 Distinguished Favorite Award (Leadership Books) by Independent Press Award judges
The Volkswagen diesel emissions test cheating scandal and its various offshoots have had a far-reaching impact on a wide range of parties. This impact has been financial, environmental, political, and regulatory. The parties affected include car owners, Volkswagen’s leadership team and employees, shareholders, car dealers, government officials, regulatory agencies, the media, the automotive industry, and even the Made-in-Germany brand. To date, Volkswagen has been assessed or agreed to over $24B in fines, penalties, and compensatory payments to car owners. One Volkswagen employee is serving an 18-month jail term in South Korea. Another is awaiting sentencing in the U.S. after a plea bargain arrangement. A third sits in a U.S. jail thousands of miles away from his home in Germany pending his own trial or plea bargain agreement. Five of their colleagues in Germany have been indicted on felony charges by a U.S. grand jury and have been warned not to leave the country. The Volkswagen Saga is a story of deliberate corporate malfeasance that has impacted the automaker’s car brands, leadership structure, governance, corporate reputation, current and future financial results, and its corporate culture. It is a story full of leadership lessons on corporate governance, branding, crisis communications, corporate responsibility, and individual accountability relevant to leaders of any size organization. Leadership Lessons from the Volkswagen Saga nails the teachings and learnings stemming from what is now the benchmark for corporate cheating and corporate scandals.Leadership Lessons From The Volkswagen Saga Steven Howard Books
Good read and good reporting for anyone interested in VW and the general history of German auto manufacturers. The "diesel scandal" is detailed, but because the last chapter has not been written there is likely more to come; particularly as Europe is now showing signs of moving away of its love affair with diesels.Product details
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Leadership Lessons From The Volkswagen Saga Steven Howard Books Reviews
I was fortunate enough to read Steven Howard's Volkwagen cheating scandal book, and wow it is a real page turner if you like to see the dirty side of corporate greed on a mass scale. While I was familiar with the scandal based on various headlines, the book neatly packages everything that has occurred to-date (and I mean VERY current as of the last couple of months). But aside from the factual accounting, the interesting part is seeing the level of cheating and the culture that lead to this utter disaster for VW. Any corporate CEO should have to read this book, but really anyone can get a great deal of enjoyment from this book (if there was a "corporate horror" section, this one would set the standard). In summary, this is a well written book that I can highly recommend. It would not surprise me at all if a crafty filmmaker could take this book and make the next big documentary hit out of this (great sequel to "Enron The Smartest Guys in the Room", which is another excellent "corporate horror" subject).
This is an amazing recounting of the Volkswagen scandal, which to date has cost the company nearly $24 billion (U.S.) in fines, penalties and legal fees.
As I read this intriguing book (twice, so far) I kept wondering how much it would have cost VW to simply fix the exhaust systems so they would actually pass the emissions tests.
Howard has done an amazing job of documenting the scandal—month by month—right up to the present.
But what makes this book special are the leadership lessons he teaches us throughout the book. At one point he quotes J. C. Watts, an American football player and politician, who says "Character is doing the right thing when nobody is looking. There are too many people who think that the only thing that is right is to get by, and the only thing that is wrong is to get caught."
Howard adds “When Leadership Accountability is absent, as we have seen at Volkswagen, Enron, HSBC, Wells Fargo, the U.S. Veterans Administration, and other organizations, devastating disasters and ethical crises often arise. In some instances, neither the brand nor the organization can recover.” It remains to be seen whether VW can and will.
At another point, Howard says “managers do things right while leaders do the right things.” There’s a great deal of truth in this pithy observation. Especially as the concept of Leadership Accountability is applied.
Howard has created a powerful textbook for companies, with lessons in Corporate Leadership, Branding, Crisis Communications, Corporate Responsibility and Individual Accountability. He is an author with 37 years of international senior sales, marketing, and leadership experience. His corporate career covered a wide variety of fields and experiences, including Regional Marketing Director for Texas Instruments Asia-Pacific, South Asia & ASEAN Regional Director for TIME Magazine, Global Account Director at BBDO Advertising handling an international airline account, and VP Marketing for Citibank's Consumer Banking Group.
Since 1988 he has delivered leadership development training programs in the U.S., Asia, Australia, Africa, Canada, and Europe to numerous organizations, including Citicorp, Covidien, DBS Bank, Deutsche Bank, DuPont Lycra, ExxonMobil, Hewlett-Packard, Micron Technology, Motorola Solutions, Standard Chartered Bank, and many others. Howard has been a member of the training faculty at MasterCard University Asia/Pacific, the Citibank Asia-Pacific Banking Institute, and Forum Corporation. He brings a truly international, cross-cultural perspective to his leadership development programs, having lived in the USA for 27 years, in Singapore for 21 years and in Australia for 12 years.
He is the author of 18 leadership, marketing, and management books and is the co-author and editor of four professional and personal development books in the Project You series.
Mr. Howard knows well the lessons he teaches in this book and I highly recommend it.
Steven Howard's "Leadership Lessons from the Volkswagen Saga" is a detailing of the Volkswagen diesel emissions test cheating scandal as well as other related instances of malfeasance on the part of Germany's once-proud Volkswagen AG. Reasonably complete as an overview of the various aspects of this scandal, it does far more than report the scandal as it developed over time. For in addition to providing the overview, the author, who is a recognized expert in corporate leadership issues, draws lessons all businesses can learn from the mistakes Volkswagen made that enabled the scandals to arise in the first place and the further mistakes, particularly the denials and attempted coverups, that exacerbated the problems and further tarnished the Volkswagen brand. Included in Howard's analysis of the Volkswagen problem are Corporate Leadership Lessons, Corporate Governance Lessons, Branding Lessons, Crisis Communications Lessons, Corporate Responsibility Lessons, and Individual Accountability Lessons.
A quick summary of these lessons might be the following 1. Don't cheat in the first place. 2. Be open to input from those who are not part of the inner circle. (Better yet, don't even have an inner circle.) 3. If someone screws up, admit it immediately, and don't make excuses. 4. Take responsibility and show genuine contrition for the wrongdoing. 5. Rectify the situation as soon as possible. Don't just say you're going to take care of things.
In addition to the narrative of the saga and the lessons to be learned, the last 100 pages plus of the book present a detailed timeline in which the significant developments are noted. This is quite helpful in keeping track of what would otherwise be a bewilderingly complex set of events.
In sum A fascinating read with a good deal of sound advice on how to lead effectively.
Good read and good reporting for anyone interested in VW and the general history of German auto manufacturers. The "diesel scandal" is detailed, but because the last chapter has not been written there is likely more to come; particularly as Europe is now showing signs of moving away of its love affair with diesels.
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